Ryan Wakefield Church Marketing University

Ryan has many years of experience working in the trenches with the local church. He served various capacities at James River Church and was the Creative Services Director from 2006 – 2010. Ryan graduated from Evangel University with a major in Biblical Studi... read more

If your church is like most, you’ve experienced the frustration of spending time, energy, and resource preparing for big events like Easter, Christmas, and other outreaches only to find it did nothing to help you grow the church.

The week after the event is no different than the week before the event. It’s what we call, The Next Week Crash.

In this video you’ll discover the 10 Ways to Prevent the Next Week Crash after a big event. This is a system for creating greater retention where more people return to your church in the weeks following their first visit. With just a few simple tweaks you’ll see more visitors become heavily invested in your ministry.

Here are the ten topics we’ll cover in the coaching video:

  1. Understand it’s a marathon, not a sprint.
  2. Identify what is the real “win” and make it measurable.
  3. Prioritize collecting contact information.
  4. Develop a follow-up strategy.
  5. Allocate marketing dollars after the big event.
  6. Incentivize a return visit for visitors.
  7. Ask for a specific, small next step.
  8. Create urgency.
  9. Promote the next big day.
  10. Make sure next week is not an off week.

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