See First Playbook
This one social media tip can make a big difference for your church.
Ryan has many years of experience working in the trenches with the local church and has a passion to see churches grow and reach their unique God-given vision. Ryan graduated from Evangel University with a major in Biblical Studies and a minor in Marketing. ... read more
The Church Marketing University See First Playbook will give you a quick guide on the See First and the Live Video Notification features. We’ll show you why this one tip can make a big difference for your church. We’ll also cover strategies to get a large portion of your church to turn these features on for your church’s page.
Currently a very low percentage of people who like your Facebook Page will actually see your Page’s Posts. This is a great article from Sprout Social that says the average is 6.4%. So on average if you have 1,000 people who like your page, your page’s post will only reach 64 people.
But there is a feature that can put your page’s content on the top of people’s news feed every time you post. It is called the “Facebook See First” feature. This is how Facebook describes the feature:
“People who want to see more posts from Pages they follow can choose See First in News Feed Preferences to make sure they always see posts from their favorite Pages.”
Here is the updated and extended Facebook Live Coaching Video on this feature.
Here is where you can start a free trial of Church Marketing University!
See First Facebook Live Strategy
Viewers of your Facebook Live can easily turn on the “See First” and “Live Notifications” by clicking on the video from either the desktop or their mobile device. This only works right now on a Facebook Live video. (There is another way for people to turn on “See First” for your page and it will be discussed down below.)
This is what the Facebook Live viewer will see:
On a mobile device the viewer just needs to tap the video in order to get this window to pop up.
See First Promotion Strategy
How you roll out the See First / Live Video Notifications at your church will make a big difference if your people will actually turn these features on. So let’s talk about your strategy!
This coaching video was created before Facebook integrated the See First feature with Facebook Live videos. So we will adjust the written steps below to reflect both the ability to use a Facebook Live or pre-recorded video.
- Do a Facebook Live / Post the video at a strategic time.
- Within the first half hour leadership engage on the Facebook Live / video.
- Within the first hour email your entire church the direct link to the post.
- Run a paid Facebook Ad campaign to extend the reach of the video.
- Promote the video / feature in your services.
- Leverage big events like an incoming snow storm, huge announcements, special updates, etc.
- Cross promote throughout all your channels of communication: small groups, volunteer team, ministry team, Facebook Group, leadership, text messaging, YouTube, website, etc. (Check out the Church Marketing University Communication Matrix for 125 communication channel ideas.)
See First Facebook Video Post Strategy
This is the previous way we recommended people turn on See First and Notifications.
We are now recommending that you use the Facebook Live strategy. Go Live as the churches page with a great script and ask people to turn the feature on. (We will provide an example script inside the CMU Social Media Course.)
We highly recommend still using the 7 step strategy playbook outlined above and discussed in the video even if you use the Facebook Live.
This is an example of the custom videos we make for Church Marketing University churches! (Church Marketing University churches can request their custom video inside the CMU Members Only Facebook Group.)
Jump in the ongoing conversation inside the Church Marketers Facebook Group.
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