Wes believes clarity is king. He’s a writer, marketing consultant, TEDx speaker, and slightly pretentious coffee drinker. Wes has helped dozens of clients understand and implement the StoryBrand Framework in their own business. As a result, they get the clarity they need to achieve their goals. He runs Wayfinder, a StoryBrand Certified Agency. Prior to that, Wes spent nearly 10 years working in churches and non-profits. He lives with his wife, two young sons, and their overprotective dog in Suwanee, GA.