In this episode, I’m going to share with you three keys for your church having a thriving digital ministry.
Answers these questions
- What are the three keys unlocking engagement on your church’s live streams?
- How can we cultivate relationships online?
Included in this episode
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Consistently show up.
- Don’t overcommit. Instead, think: “What can we commit to, and how can we show up consistently?”
- This comes back to relationships. If you want a thriving relationship with a person or group of people, you have to consistently show up & do the right things.
- Your consistency will help your audience show up consistently, too.
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Cultivate engagement
- People will engage with you if you engage with them.
- Sow generously into engagement with others.
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The Conversation Framework
- Create thoughtful content:
- Think: “How do I add value with this content?”
- Think: “How do I make this content engaging?”
- These help you get into an audience-first mindset.
- Encourage and invite reaction and engagement with your audience.
- Ask questions & tell them to comment!
- Create a conversation out of every comment. Don’t *just* respond, build a relationship!
- Take those conversations, and move them over to direct messages
- Create thoughtful content:
Assignments
- Commit to consistently live streaming at least once per week.
- What times can/will you live stream?
- Cultivate engagement using the tips in this episode.
- Train your team to turn every comment into a conversation!

Ryan is the founder of Church Marketing University, where he helps churches all over the world get more visitors each week. He and his wife, Amy, and daughter, Katelyn, are a part of Summit Park Church in Kansas City, Missouri. Ryan has many years of experie... read more