Here’s what we mean: There are young people in the highest levels of leadership. Young people are represented onstage during service. Kids Ministry is a budget and staffing priority. Young people are represented in your lead pastor’s relational inner circles.

Here’s what we mean: It represents 3% or more of your overall budget. Local missions is as much of a priority as foreign missions.

Here’s what we mean: You set aside time in service to highlight it. You practice, review, measure, and improve this segment of your service. You have a simple Guest Connect Card. You offer a digital Guest Connect Card.

Here’s what we mean: You prioritize building the photography team as much as building the worship team. Your team consistently captures and shares photos each week.

Here’s what we mean: Your lead pastor is open to feedback. Your lead pastor is willing to try new ways of communicating, such as personally going live on social media. Your lead pastor is willing to eliminate old programs, freeing up time, energy, and resources to try new approaches.

Here’s what we mean: You have new people planning their visit each week. You encourage visitors to pre-register their kids online before attending. You view building relationships before someone physically arrives at church as important ministry work. You love innovating in order to offer an incredible guest experience.

Here’s what we mean: You get more than 3 5-star reviews coming in each month. You encourage those involved in your assimilation process to share a review.

Here’s what we mean: You ask guests to take a survey as a part of your follow-up process. You have new surveys coming in each month that help you improve your guest experience.

Here’s what we mean: You have custom photography throughout your website. Seeing your photography online makes people excited to visit your church.

Here’s what we mean: You follow up with visitors using multiple communication channels: email, text, phone call, in person, social, etc. You have a long term plan to follow-up with people (not just 1-2 weeks before giving up.) You track the effectiveness of your follow-up process so you can improve.

Here’s what we mean: You use text messages to communicate with the entire church as well as with groups (leaders, volunteers, visitors) within the church. You regularly carry on text conversations throughout the week. You have a plan in place to answer questions coming in via text.

Here’s what we mean: Your open rates are over 20%. People express how much they look forward to reading your email updates. People are encouraged by the stories you share via email. People will sometimes personally respond to the emails they receive from the church.

Here’s what we mean: Your people love to share this video in order to introduce people to their church. You use this video on our website, social, YouTube, etc. If someone looking for a church sees your video, they get excited about checking out the church.

Here’s what we mean: The Facebook pixel is installed and working on your website. Google Analytics is installed and working on your website. You have an up-to-date website privacy policy in place.

Here’s what we mean: This document helps keep your church’s branded messaging coherent and organized. The guide helps you train volunteers, so your communications are consistent and coherent throughout your entire church. You use the Communications Guide to train your entire team and any new team members.

Here’s what we mean: You and other church members are proud of how well the website reflects your church. Your website functions like a team member. You have a job description for your website as well as goals. You use these to measure how the website is performing and adjust accordingly.

Here’s what we mean: Your GMB is verified. All the information is up to date: service times, hours of operation, website, about section, contact info, etc. Your map marker is in the correct spot. You have at least 10 great photos uploaded to your profile.

Here’s what we mean: You have an up-to-date verified Facebook Page with accurate information: a website link, contact info, address, about, your story, etc. Your Facebook Page would inspire a person moving into your community to want to come check out your church. You know how to run effective Facebook Ad Campaigns. You have your Facebook Custom Audiences set up.

Here’s what we mean: You have claimed your Yelp Page and all the information is up-to-date. You have at least 5 great custom photos on your Yelp profile. You have at least 2 5-star Recommended Reviews.

When searching, keep in mind that you should search from a browser/computer you don’t normally use, in private mode, so that Google doesn’t manipulate your results.