CMU Brand Guide and Assets

The CMU brand is always evolving and growing. This page provides the latest approved assets for the brand. 

Brand Logo

This is the primary CMU logo. It can be used as only an icon and can be used in one-color white. 

Primary Font

Lato is the primary font used for text and headlines. It should be set to the default for all CMU branded assets.

Brand Font

Rift is used within the CMU logo and can be used for branded titles such as: Free, Pro, and GROW. It should be used sparingly. It is usually adjusted for an increased letterspacing. 

🪴 👍 🎉🌱 🙏 🔥


Emojis should be used sparingly but they are an important part of the CMU brand. Use them in headlines or when attempting to add personality or celebration to a line of text. 

Brand Photos

Where possible, CMU prioritizes ministry photos. These photos should show diverse families engaging with church services and ministries. Use the link below to find the pre-approved CMU photos.

CMU Brand Levels


Free (Getting Started)


Pro (One Course)



1. Visitor Growth Engine

2. Invites

3. Pages

4. Prayer Ads

5. Community

GROW + 4

Plan Your Visit

Discover Your Purpose

CMU Marketing Phrases

Words matter. We want the words we use through all of our marketing channels to reflect our company brand. When writing copy let this doc guide your word selections. 

Additional Assets

Generic Background

This photo grid image is often used for backgrounds. It can be zoomed in to create different color gradients in the design. 

GROW Background

When creating individual events or programs within the GROW brand, use the grow gradient over a black and white image. See the example above. The download link provides a layered .psd file.

CMU Confetti

We use the CMU confetti for backgrounds where we want to celebrate achievements, scholarships, or progress. 

CMU VIsion

Church Marketing University Church Growth Tools


To make Heaven more crowded.


To help churches get more visitors each week. 

church marketing strategy can make you say "hallelujah!" like this photo of a woman with a hand raised in worship


  • Step #1 Automatic Invite System
  • Step #2 Visitor Growth Engine
  • Step #3 All-Inclusive Church Growth Plan

CMU Core Values

Core Values

  • Community / Relationships
  • Thoughtfulness / Encouragement / Compassion / Empathy
  • Responsiveness/Personal/Over deliver
  • Generosity 
  • Adventure / Rest / Recreation / Fun / Celebration
  • Innovation
  • Leadership Development / Leadership Opportunities / Developing People / Mentorship 
  • Attainable / 1% Changes / Available
  • Model what we teach 

Team Values

  • Teachable and wants to learn 
  • Responsiveness in team and customer communication 
  • Over-deliver in quality, timing, and results
  • Passionate and a bit obsessed with helping churches reach people
  • Gracious and demonstrates the fruit of the Spirit with each other and our community 

Statement of Faith

The team at Church Marketing University is best equipped to serve Jesus-Centered Evangelical Churches. Church Marketing University is designed for churches that align with these deeply held religious beliefs:

We believe the Bible to be the inspired, the only infallible, authoritative Word of God.

We believe that there is one God, eternally existent in three persons: Father, Son and Holy Spirit.

We believe in the deity of our Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.

We believe that for the salvation of lost and sinful people, regeneration by the Holy Spirit is absolutely essential.

We believe in the present ministry of the Holy Spirit by whose indwelling the Christian is enabled to live a godly life.

We believe in the resurrection of both the saved and the lost; in the realities of both heaven and hell.

We believe in the spiritual unity of believers in our Lord Jesus Christ.

Our programs are not intended to be used by organizations in contradiction to these beliefs. If our expertise is not a good fit for your church, we often can recommend you to organizations that are a better fit for your church.