Church Marketing University helps churches reach their city. We do this by training your team on how to use new tools to reach out and start new relationships in your community.  The end goal is to help your church see new visitors each week!

Type of Church

We have over 400 churches from all across the world taking part in Church Marketing University. Churches getting the most out of CMU generally fall into one of these three categories:

  1. A church plant that already understands the importance of marketing and wants to start with a powerful marketing system.
  2. A church that has plateaued or even started to decline and realize it is time to change the way they do outreach.
  3. A megachurch who wants to use CMU as professional development for their team.



Ryan Wakefield from Church Marketing UniversityChurch Marketing University was founded by a group of pastors with a vision to see 1000 churches equipped to reach their city in new ways. CMU is led by Ryan Wakefield.

Ryan received his bachelor’s degree in Bible and Marketing from Evangel University. Ryan went on to get his Masters in Organizational Leadership. He is currently a licensed minister with the Assemblies of God.

Ryan spent years as the Creative Director for James River Church. In 2013 the Wakefield family moved up to Kansas City to help start Summit Park Church. In the years since, Summit Park has grown to over 1,600 people and is launching their second location in Lee’s Summit.


Why CMU?

  • Your entire team can access the materials. This is crucial for churches who want to recruit, train, and empower teams.
  • The content is video based and can be accessed on demand.
  • We teach you how to build a system that will work for you for years to come.
  • We’ve done 80% of the hard work for you. Each course is loaded with done-for-you materials!
  • You’re supported with an ongoing community.
  • You can ask our experts unlimited questions. Compare that to a conference.
  • All presenters are fellow church leaders in the trenches with you.
  • We’re constantly updating the courses and adding new ones.
  • We’ll show you how to make the most of your marketing dollars so you’re not wasting money.

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