Ryan Wakefield
Church Marketing University
Ryan is the founder of Church Marketing University, where he helps churches all over the world get more visitors each week. He and his wife, Amy, and daughter, Katelyn, are a part of Summit Park Church in Kansas City, Missouri. Ryan has many years of experie... read more
75 Easter Marketing Tips for Churches
YOUR EASTER MARKETING GOALS:
✔Best stewardship of resources ($ & time)
✔Reach maximum number of people
✔Long term impact and discipleship
Sounds like a high bar — and it is! Let Church Marketing University guide you through the Easter marketing strategy, planning process, and methods to meet all three goals without the craziness that comes from trying everything and hoping something works!
Why should you start planning Easter with Mother’s Day? What is vomit-marketing and how do you avoid it? What does ordering your burritos online have to do with church marketing? And why does Walmart put their Easter candy on the shelves way before Easter?
The CMU Easter Tips one-minute videos will answer all of these questions and more. This series does more than just teach you how to market your church, it gives you a marketing mindset to help you understand the why behind every method and action. These short videos can help your church reach more people this Easter, but even more importantly, they can help you lay the groundwork for long-term impact in the lives of people you reach.
75 tips — where do you start and how do you take it all in? Here’s a viewer’s guide to get you started with first things first – the strategy and plan – and then move you through the methods.
INTRODUCTION VIDEO
GET THE STRATEGY
Tip #1 The Goal is Long-Term Discipleship
Tip #2 Surround It In Prayer
Tip #3 Thoughts On Branding
Tip #4 Start Early (ASAP)
Tip #5 Start with Mother’s Day
Tip #7 Plan For Follow-Up / Long-Term Impact
Tip #8 Strategically Choose Series After Easter
Tip #9 More About The Series After Easter
Tip #10 Get Your Ministries And Teams Aligned
Tip #11 Check Your Team / Ministry Alignment
Tip #12 Who Can You Develop To Help Lead The Effort?
Tip #14 Budget Strategy – Don’t Spend It All On Easter
Tip #15 Why Easter Should look A Lot Like Other Sundays
Tip #16 Why You Should Promote Mother’s Day At Easter
Tip #17 Marketing Timeline Basics
Tip #22 Check/Improve Your Delegation Ability
Tip #23 Prioritize Reaching The Next Generation
Tip #25 Why Photography Is So Important
Tip #26 Why Photography Is So Important – Part 2
Tip #28 The Importance Of A Follow-Up Strategy
Tip #29 Automating and Personalizing Follow-Up
Tip #31 Keep Learning About Your Audience
Tip #32 Three Important Ways To Get People To Invite
MARKETING METHODS
Tip #27 Free Planning Checklist
Tip #6 Personal Invites
Tip #13 Implementing The Facebook Pixel & Custom Audiences
Tip #18 Organize Your Easter ideas And Resources Centrally
Tip #19 Do A Simple Clean Up On Your Website
Tip #20 Create A Central Photo File
Tip #21 Get The Word Out For Free
Tip #24 Set Up Kids Online Pre-Registration
Tip #30 Advance Preparation For Follow-Up
Tip #33 Boost The Power Of Social Media
Tip #34 Reaching Your Neighbors
Tip #35 Get A Fresh Set Of Eyes On Your Facility
Tip #36 Ideas To Make It Fun For Kids
Tip #37 Strategic Kids’ Gift Ideas
Tip #38 Strategic Visitor Gift Ideas
MOTIVATION
Tip #39 Get Motivated – Walmart Already is!
BONUS RESOURCES
Tip #40 Get Access To More Strategy And Methods
Want the rest? Check them all out HERE and then SUBSCRIBE for all future updates!
